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Mieszkania Kościelna

Urban multi-family development · Sławno · Kościelna Street

Mieszkania Kościelna

branding · architecture · interiors · unit cards · website
Location

Sławno · Kościelna Street

Type

Urban multi-family development

Format

Full case study

Scope

branding · architecture · interiors · unit cards

Project overview

Urban character from the façade to four interior options.

brandingarchitectureinteriorsunit cardswebsite

Kościelna Apartments in Sławno combine red brick with graphite, black and white. Balconies, garages and parking are presented as part of an ordered urban housing development.

Identity, website, visualisations, plans and unit cards form a complete sales package. Four interior options demonstrate different ways to interpret the same offer.

Project outcome

What the project changed.

01 / Challenge

Present an urban development and four different interior directions without fragmenting the offer.

02 / Solution

Branding, website, visualisations, plans and unit cards were organised into one recognisable system.

03 / Business value

Different audiences can identify with a suitable variant, while sales compares units using one shared set of materials.

01 / Architecture

Architecture and setting

Red brick gives the development a recognisable identity, while graphite and white elements organise the contemporary detailing. The views also explain balconies, garages and the building's relationship with parking.

Architecture and setting — Wizualizacja zewnetrzna — 2
Architecture and setting — Wizualizacja detal
Architecture and setting — Wizualizacja zewnetrzna — 1
Architecture and setting — Wizualizacja zewnetrzna — 3

02 / Interiors

Living areas

The loft option combines brick with a mustard sofa, black lighting and metallic accents. Other kitchens develop a palette of graphite, matt black and dark timber.

Living areas — 1 salon z kuchnia — 5
Living areas — 1 salon z kuchnia — 1
Living areas — 1 salon z kuchnia — 2
Living areas — 1 salon z kuchnia — 3
Living areas — 1 salon z kuchnia — 4

03 / Interiors

Private rooms and circulation

Bedrooms and additional rooms develop four stylistic directions while keeping realistic furniture scale and clear functions. The entrance-hall detail carries the same material language into the circulation zone.

Private rooms and circulation — 2 sypialnia — 5
Private rooms and circulation — 2 sypialnia — 1
Private rooms and circulation — 2 sypialnia — 2
Private rooms and circulation — 2 sypialnia — 3
Private rooms and circulation — 2 sypialnia — 4

04 / Interiors

Additional spaces

In the bathroom, a brick wall meets large-format tiles, matt-black fittings and an illuminated oval mirror with a gold frame.

Additional spaces — 3 azienka — 2
Additional spaces — 4 azienka — 1
Additional spaces — 4 azienka — 2

05 / Sales

Unit cards and sales materials

2D and 3D plans and unit cards connect the atmosphere of the visualisations with specific information about layout and apartment size.

Unit cards and sales materials — Unit card 1.1
Unit card 1.1
Unit cards and sales materials — Unit card 1.11
Unit card 1.11
Unit cards and sales materials — Unit card 2.5
Unit card 2.5

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